Blog

Exploring the rise of charity initiatives by brands, this article delves into the motives behind these gestures: genuine goodwill or strategic PR? We aim to uncover if brands are truly driven by altruism or if it's merely a play for a positive image and reputation.

Barbie is without exaggeration one of the most powerful brands in the world, which in July 2023 created a real historical event in the world of marketing and the film industry. Let's explore what was Barbie's marketing campaign made up of

Explore the role of Artificial Intelligence in brand strategy and revolutionize brand positioning through data-driven insights and market research, driving transformative change in the industry.

Explore the role of Artificial Intelligence in brand strategy and revolutionize brand positioning through data-driven insights and market research, driving transformative change in the industry.

We discuss what is the problem with IT brands and how we can fix it