It was an original way to involve people in the exchange of Barbie-related materials and immediately create an opportunity for people to establish a personal connection with the film. Similarly, by placing large boxes of Barbie in cinemas where the movie "Barbie" is shown, people got the opportunity to take pictures of themselves posing one by one or with friends and adding personal elements, for example, advertising the Warner Bros. blockbuster in this way.
Also they placed a huge AR-Barbie the size of Burj Khalifa in Dubai. The installation video
got over a million views in the first 24 hours alone.