A well thought-out brand strategy and identity that highlight the company's uniqueness can live 5-7 years.
We can assess companies by comparing their goals and the way they represent themselves. For example, iTechArt, as I know, orients on people and expanding the team
. This implies a B2B-style website, very structural, fresh and clean, but their positioning "remarkable people"
fails. All in all, the brand is interesting and fresh, but as I see it, lacking personality.
Probably, it is made intentionally, as they want to put themselves on the B2B market this way. But there is a way out: to achieve more communication, one can make two different pages: one for headhunting purposes, and one for B2B. If the goals are multiple, then it pays off to address every part of the target audience separately. People need more emotions, insights: who works for the company and how, which values do they share, how the leader looks and talks, which departments there are – the employees care about that. But most important is that all these tools help the HR department to make their job easier.