pocket rocket
pocket rocket
Pocket Rocket Services
Research
We find opportunities that are unique to you by analyzing your
business, your market, and global cultural developments.
Research and insight
Through in-depth research and interviews with clients, we gain
valuable insights into your target audience, discover their pain
points, stay updated on market trends, validate assumptions,
enhance customer experience, and generate innovative ideas to fuel
your business growth.
Benchmarking
We assess and compare brand metrics, strategies, and positioning
to those of competitors in the industry or best practices in order
to improve brand performance and competitive advantage.
Strategy
This is the bedrock upon which our entire operation rests. Through
data analysis and individualized training sessions, we pinpoint your
unique selling proposition. We define the unique character of your
brand and craft an engaging story that your target audience can
relate to by diving deep into the motivations, goals, obstacles,
customers, and setting of your firm. All laid out in a user-friendly
guide to the brand. You and we can use this as a point of reference
as we move forward. It lays the groundwork for sustained development
in the years to come.
Brand positioning
Brand positioning refers to how a brand is seen in the eyes of
customers in comparison to its competitors. It entails recognizing
and expressing the distinct features and qualities that set a
brand apart from the competition. Positioning aids in the creation
of a distinct and favorable picture of the brand in the eyes of
the target audience.
Brand platform
A brand platform is the cornerstone of a brand's identity and
includes the business's goal, vision, values, and unique selling
proposition. It captures the essence of the brand and acts as the
foundation for all brand-related actions.
Communication strategy
A communication strategy describes how a brand will effectively
communicate with its target audience. It entails identifying
important messages, channels, and techniques for reaching and
engaging the target audience. The communication strategy promotes
consistency in message and helps in the achievement of the brand's
communication goals.
Employer strategy
Employer strategy is concerned with attracting, keeping, and
engaging employees. It entails defining the employer brand and
cultivating a good view of the firm as a preferred employer.
Employee value proposition formulation, recruiting and onboarding
procedures, employee benefits and incentives programs, employee
engagement activities, and talent development plans are all part
of the employer strategy.
Design
Our designs are all about conveying information. We take the
strategic foundation and use it to push the envelope with
innovative, long-term concepts that we then develop into useful,
dynamic brands and one-of-a-kind, personalized experiences that help
you stand out from the crowd. We provide a variety of features that
may be used together to make your brand come alive whenever it is
encountered. All with the intention of making your brand more
memorable, trustworthy, and relied-upon by the general public.
Brand identity
One's visual identity is a way of conveying one's personality
without using words. Our goal is to communicate the unique
character of your brand in a way that resonates with your target
audience, no matter how complicated or dynamic your organization
may be.
Design systems
To make a brand that is lively, significant, and looking to the
future, we combine motion, sound, and visual design. We aim to
create brands that resonate with consumers at every juncture of
their experience with you. We'll get your company's name out
there.