One Playground.
Endless experience

Background

Fitness Playground is one of Australia's largest gym chains. Over time, they expanded their offerings to include yoga, dancing, wellness, and other classes in addition to physical training.

All that was left was to change the name, positioning the business from a local gym to a wellness multi-boutique with a wide like-minded community and spice it up with a great visual style.

Insight

We go to several gyms and studios and buy a lot of memberships with the intention of ditching them one day. At OnePlayground, you may purchase a single Membership Card and live through all kinds of Endless Experiences, including comfortable facilities and professional trainers.

Endless Experiences — Literally

We created a single layered design system with an updated logo and icon that, combined with the Endless Experiences slogan, expressive imagery, and media-appropriate motion graphics, literally shows the endless possibilities within one site.