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Shaping the Future of XR

Industry:
XR and AR Technology

Since 2023, we have been proud to collaborate with Mawari, a pioneer in XR and AR innovation, to redefine their brand and amplify their impact. Mawari’s cutting-edge decentralised infrastructure network powers real-time streaming of immersive content. Together, we’ve transformed their ability to connect with key audiences and communicate their vision for the future of AR.

DePIN for Spatial Computing

We reimagined Mawari’s brand with bold yet minimalist typography and a refined colour palette to instil trust and showcase innovation. To accompany the design system, we created a whimsical visual world, inspired by Mawari’s technology and brought to life with AI tools.

In addition, we created the Node designs to visualise Mawari’s decentralised network, symbolising connectivity and the infrastructure powering an AR-driven future.

A streamlined, user-centric landing page was developed to improve engagement, featuring a clear information hierarchy and sleek design that highlights Mawari’s offerings and creates a lasting impression.

Mawari
Mawari

Powering real-time streaming for immersive and interactive XR experiences.

Our collaboration has strengthened Mawari’s ability to scale and connect with both the Web3 community and new audiences. With a refreshed brand identity and powerful tools to communicate their expertise, Mawari is now better equipped to lead the next evolution of XR, inspire investor confidence, and foster curiosity in the limitless promise of an AR-powered future.

Together, we are shaping a brand that positions Mawari as a transformative force in XR, paving the way for immersive technology to take its next leap forward.

Client:

Mawari Corp,
Los Altos, California

PRA Project Team:

Creative Direction: Denis Trusila
Brand Strategy: Yolanda Mitchell
Design & Art Direction: Anna Protsenko
Project Management Officer: Colet Castaño
Motion Design: Nadzeya Dziameshchyk
Research & Strategy Associate: Kseniya Voskresenskaya

Mawari:

Founder and CEO: Luis Oscar Ramirez
Co-Founder and CTO: Aleksandr Borisov
Head of Mawari Network: Miro Lima
Chief Operating Officer: Frederick Speckeen

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