260 hours of Zoom conferencing, 28 in-depth interviews with senior management, 105 focus group participants, SWOT, EVP, and other analytical models later. More than 13 days of riding throughout the country. Then, following a two-day strategy discussion, a few compelling possibilities emerged. And we were integrated into the client's corporate procedures.
According to the results of the final SWOT analysis, Allur's limited positioning awareness as a distributor and automobile manufacturer has kept them from being the national market's giant. After all, it was evident that Allur needed to create a unified mobility environment that would assist the brand become more visible and strengthen national identity.
of ethnographic principles
Evolving the strategy
for the future market leader
The strategy approach forced us to create a powerful national brand archetype. The solution was the mobility ecosystem, which assisted each Kazakh in achieving his or her goals. Our strategic research brought us to Kazakhstan - the Land of Roads – and its traditional colors and culture, as well as its history. We've developed a model that applies to all enterprises, including auto dealerships, manufacturing plants, and maintenance services. It proved to be the ideal start for the company's future growth.